Submitted by jason on Tue, 09/20/2011 - 17:02
This is an new campaign for Hertz rental cars South American Ad Campaign. The use of rounded corners gives a softer and less corporate look. The graphic element of the Tab is used to help better organize many categories of information.
The concept is to show that destination is what’s most important and Hertz is the way to get you there. This is also the first time Hertz had show a car separate from the hero image. Previously they had only shown cars and people in cars.
My simple concept changed the way Hertz branded themselves beginning with this campaign. Pulling away from car driven ads to showing images that are more emotionally driven. This new ad campaign proved well for 2010 as Hertz sales went up 30% from 6% the year before.
Currently I am responsible for adapting the European guide lines and the use of their mascot Horatio to all Latin American ads.